MaddenTurf is a membership and strategy platform for competitive Madden and College Football gamers: guides, tips, playbooks, and a creator network. I built it, I run it, and it has stayed profitable for years.
Competitive Madden and College Football players had plenty of places to watch gameplay, but almost nowhere to get organized, current strategy. Scheme breakdowns, playbooks, and tips were scattered across forums, Discord servers, and one-off YouTube videos, hard to trust and harder to keep up with once a new game dropped every year.
I saw the gap and built MaddenTurf to fill it. One platform where serious players could get vetted guides from real creators, join a membership community, and come back every season instead of hunting the same information down again from scratch.
I built MaddenTurf from the ground up: the site, the membership and payment stack on PayPal and MemberPress, the guide-publishing pipeline, and the creator relationships that supply the content.
I have run it profitably for years on its own rails, independent of any other business in my portfolio, through multiple game cycles and creator turnovers.
I shipped a full season turnover: a new game hub and content archive to carry the site into the new Madden and College Football cycle.
I launched three new strategy guides, a defensive guide, an offensive guide, and a budget tip-vault entry, each sold as a one-time paid product between $10 and $25.
I shipped a full homepage revamp, adding a Just Dropped content band, a clearer membership hook, and creator credibility elements to turn more visitors into members.
MaddenTurf has been profitable for years, running on its own PayPal and MemberPress rails, separate from everything else in my portfolio. It brings in over $100K a year at this point, built on an average member ticket of about $30 a month.
Because Madden and College Football are seasonal games, membership rises and falls with the release calendar rather than staying flat year round. In season, MaddenTurf carries 500 or more active members, fed by a guide pipeline and a creator network I built and still manage myself.
MaddenTurf shows I do not just design and ship a site and walk away. I can build and personally run a real membership business, a creator network, a content pipeline, and a homepage funnel that actually converts, and keep it profitable for years without outside capital. That is the same standard I bring to any business I take on.