WYAtherapy is a cash-pay, in-home pelvic floor physical therapy practice my wife, Dr. Meg Cochran, runs in Oxford, Mississippi. I built the website, the online booking and payment system, and the CRM that keeps track of every referral, and I run all of it as a family venture.
When Meg opened her own pelvic floor physical therapy practice, she was the clinician. She is not a web developer, and she was not going to spend her time stitching together separate tools just to get a patient from a Google search to a paid, booked appointment. She needed a practice that looked and worked like it had real infrastructure behind it, not a one-page site with a phone number on it.
WYAtherapy is cash-pay and in-home, which raises the bar on the digital side. There is no insurance company handling billing, no front desk staff answering phones, and no walk-in traffic. Every patient has to find the practice online, understand what it offers, book a visit, and pay for it, and that system has to work as well as the clinical care does. That is the piece I own.
Built the WYAtherapy website, booking flow, and payment setup from a standing start, giving Meg a real digital front door before she saw her first in-home patient.
Built and maintain a lead-tracking CRM that records every patient's referral source, pipeline stage, and visit history in one place, replacing scattered notes and memory.
Consolidated the entire patient lifecycle, booking, service selection, and payment, onto one system, replacing a more fragmented setup where scheduling and payment lived in separate tools. A new patient can now self-book an Initial Evaluation online, pay up front with a card on file, and add a multi-visit care package at checkout.
The result is a practice that runs like a real business, not a solo operation held together by texts and sticky notes. A new patient can find WYAtherapy, book an Initial Evaluation, and pay for it without a single phone call, and Meg can see exactly where that patient came from and what they have already paid for before they walk in the door.
The referral side works the same way. Instead of trying to remember which physician, friend, or past patient sent someone in, the CRM holds that history, so following up on a referral or thanking the person who sent it is a lookup, not a guess. The practice now runs on a steady referral engine instead of word of mouth alone.
This is the same problem I solve for any licensed or appointment-based service business: a chiropractor, a dentist, a contractor who sells paid consults, a therapist. If clients have to find you, book you, and pay you, and you are patching that together across three or four different tools and hoping nothing falls through the cracks, I can build you one system that does the whole job. I will build it the way I built this one, and I will run it for as long as you need me to.